Advertising Operations Specialist

Advertising Operations Specialist

 Start/End Dates: 7/5/2022 – 12/31/2022Tax Work Location: US – CA – Burlingame (LOCATION-3-33863)Job Title: Marketing & Sales – Advertising Operations Specialist VJob Description: Title – Digital Analytics (Tracking/Reporting) SpecialistKey ResponsibilitiesImplement tracking pixels on a variety of platforms using first party integrations and third party tools such as Tealium iQ.Provide quality assurance support to paid media team for campaign setup and launch.Provide ongoing maintenance of tracking infrastructure that accurately tracks high-value actions (such as button clicks, pages views, eCommerce purchases, App installs etc.); configure tracking for new campaigns and platforms; and troubleshoot issues as they arise.Project manage and drive execution of strategic initiatives including new technologies, privacy requirements implementation and existing tools evolutionProvide oversight and support for various processes related to paid media execution; assist in documentation and rollout of key processes to internal team and agency partners.Qualifications8 – 10 years of media/ad ops/digital industry experienceStrong experience working in a Tag Management system such as Tealium iQ and knowledge of concepts such as Data Layer, Custom Tag Templates, and ExtensionsExperience with ad servers and mobile measurement partners (e.g. Kochava, Singular, AppsFlyer etc) requiredExperience working directly with paid media vendors on pixel implementation and conversion tracking setupProficient with Third Party Ad Servers (Campaign Manager/Google Marketing Cloud) and rich media technologyFamiliarity with HTML, SQL, SaaS, and JavaScriptAbility to work in fast-paced environment while demonstrating the ability to multi-task and keep multiple projects on-trackStrong Troubleshooting skillsStrong project management skills especially working in a highly collaborative, matrixed environmentPreferredBachelor’s degree with Marketing/Technology focus is preferredeComm/Gaming industry experience preferredExperience with demand side platforms a plus (e.g. The Trade Desk, DV 360, Verizon)Familiarity with multi-touch and advanced marketing attribution models 

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